Privacy Policy

    Privacy Policy

    Privacy Policy 

    EFFECTIVE APRIL 9, 2024

    Thank you for shopping at Velvet by Graham and Spencer, including our website, www.velvetbygrahamspencer.com. This website ("Site") is owned and operated by Velvet, LLC ("Velvet"), the manufacturer of Velvet by Graham & Spencer branded goods and other fine products. This privacy policy (“Privacy Policy”) describes the personal information we collect about you on the Site, as well as information collected when you visit our stores or otherwise communicate or interact with Velvet. This Privacy Policy covers our stores and online experience in the United States.

    TYPES OF INFORMATION WE COLLECT AND HOW WE COLLECT IT

    We may collect the following personal information from you:

    • Contact information, such as your name, email address, physical address, and phone number
    • Demographic and profile information, such as your age, birthday, gender, gender, household information, occupation, estimated income, and purchasing preferences
    • Payment information, such as credit card numbers, bank card numbers, checks, and other payment details
    • Purchasing, order and refund history and purchasing preferences
    • Information that may be collected from you if you interact with us on social media sites, such as Facebook and Instagram
    • Device and browser information including location information, IP addresses, MAC addresses, Cookies, and other online identifiers
    • Marketing data, such as your preferences for receiving communications about our products, services, events, promotions and newsletters and similar messages, and details about how you engage with our communications, and information provided when signing up for mailing lists, retail information cards, or sweepstakes or other promotions
    • Geolocation information, including information indicating the physical location of your device, such as GPS data, cell phone tower data, Wi-Fi signals, or your device’s IP address may be collected when you use our websites, mobile apps, in-store Wi-Fi, and other services
    • Sensitive Personal Information: In certain circumstances, we collect sensitive personal information, including precise geolocation data indicated by your mobile device or computer as described in more detail above
    • Preferences, including information about the types of events and products you prefer, and physical characteristics such as your size, height, weight, or other information relevant to your apparel preferences if you voluntarily provide such information
    • Inferences, including those drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude
    • Video Data: We may collect video data via security cameras deployed in our retail stores
    • Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection

      We collect this information through your online orders, in-store visits, online accounts, marketing communications, or other sources such as joint marketing partners, etc.  The information is collected for the purpose of pursuing our lawful business interests, including to improve our customers’ shopping experience, communicate with our customers about our products, services, and promotions, and to enhance and improve our website and operations based on insights we are able to obtain from your information, such as whether a given Site layout is convenient and accessible. We may use your information to fulfill your order or personalize your shopping experience, including tailored product suggestions, targeted promotions, and special offers.

      Subject to applicable law or as elsewhere provided in this Privacy Policy, we may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, enforce our agreements, or undertake our other lawful business interests  

      We may combine information you give us online, in our stores or through our catalogs in order to better serve you. We may also combine that information with publicly available information and information we receive from or cross-reference with select partners and others. By combining this information, we are better able to communicate with you about our products, services, events and promotions and to personalize your shopping experience; the broader understanding we gain from combining information enables us to more effectively deliver opportunities that lead to customer satisfaction, such as relevant communications, tailored product suggestions, and special offers.

      HOW WE USE YOUR INFORMATION:

      Product and Service Fulfillment, including:

      • Fulfill and manage purchases, orders, payments and returns/exchanges
      • Respond to requests for information about our products and services in our stores, on our websites or mobile applications or to otherwise serve you
      • Provide services, such as gift registries or shopping lists
      • Administer sweepstakes and contests
      • Improve your shopping experience
      • Communicate with others whose contact information you provide, such as a gift recipient

      Business and Internal Operations Purposes, including:

      • Provide consistent, personalized services across all channels
      • Direct and personalize our advertising, marketing communications, shopping experiences and promotional offers
      • Improve existing and develop new products, brands, services, and technologies
      • Organize events, promotions, and in-store experiences
      • Enable social sharing
      • Allow you to apply for an offer of credit from a provider of such services
      • Allow you to enroll and participate in a customer relationship program, such as a rewards program
      • Administer and fulfill contests, surveys, focus groups, and promotions
      • Learn more about your shopping preferences
      • Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services

      Prevention of Harm, including:

      • Prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
      • Prevent fraudulent transactions, monitor against theft, and otherwise protect our customers and our business
      • Enforce our terms of use and policies
      • Take required or appropriate action to protect the rights, property, safety and security of our customers, employees, and others

      Legal Compliance, including:

      • Respond to legal/regulatory inquiries as we believe to be required by applicable laws or regulatory or administrative authorities

        HOW WE SHARE YOUR INFORMATION

        We may share your information in certain circumstances, including:

        Vendors and other Third Parties:

        We may authorize vendors and other third-party companies to provide certain services. We provide these companies with only the information they need to perform their services. The services provided include:

        Information Technology

        • Hosting and operation of the Site and other platforms
        • “Powered by” partners for payments and other services
        • Processing transactions and payments
        • Handling shipping and delivery
        • Digital marketing and advertising
        • Analytics
        • Customer service
        • Fraud prevention

        Social Sharing, Including:

        • Logging into, linking with or connecting your customer account with your social media account
        • Using your social media account to authorize or verify your customer account
        • Connecting your customer account to your social media account: By making this connection you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site’s privacy policy

        Legal or Business Requirements, Including:

        • Disclosure to comply with the law; detect, protect against, and prevent security incidents and illegal or unauthorized activities; investigate complaints and claims; and provide other security protections such as identity verification 
        • Disclosure to enforce,  apply or defend applicable terms and conditions and other agreements
        • Facilitating financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets
        • Protecting the rights, property, or safety of our company, our customers, or others
        • In connection with a sale or merger
        • With our current and future parents, affiliates, subsidiaries and other companies under common control and ownership

        Shared by You, Including:

        • Posting to the Site or other public forums, such as Velvet social media pages, blogs, and online product reviews
        • Information you disclose through these services will become public

        At Your Discretion, Including:

        • At your request
        • As described at the point of collection
        • With your consent

        We may also share aggregated or de-identified information which cannot reasonably be used to identify you.

        AUTOMATED INFORMATION COLLECTION

        We may collect information about you using automated information collection technologies.  Such information may include browser and device information, demographic information and other information provided by you, and aggregated information where we combine your information with the information obtained from other users and other sources.  We may use and disclose such information for any lawful purpose.

        Cookies and Related Technology

        We and our service providers use cookies, web beacons, Adobe Flash cookies, and other technologies to receive and store certain types of information whenever you interact with us, or third parties that use our services, through your computer or mobile device. This information, which includes, but is not limited to: the pages you visit on our site or mobile application, ads you click on, which web address you came from, the type of browser/device/hardware you are using, purchase information and checkout process, search terms, and IP address-based geographic location, helps us recognize you, customize your website experience and make our marketing messages more relevant. This includes Velvet content presented on another website or mobile application. These technologies also enable us to provide features such as storage of items in your cart between visits. 

        The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features (i.e. you will be able to browse the site, but you will not be able to make a purchase). You can block or control Adobe Flash based collection using the Website Storage Settings Panel and the Global Storage Settings Panel and following the instructions provided (the instructions for blocking or controlling Adobe Flash are provided here for convenience only and they may change).

        Geolocation Information

        When you use our websites, mobile apps, in-store Wi-Fi, and other services, we may use automated technology to collect information indicating the physical location of your device, such as GPS data, cell phone tower data, Wi-Fi signals, or your device’s IP address. We may use and disclose your location information as described in this Privacy Policy. For example, we may use your device’s physical location to provide you with personalized location-based services and content, such as by helping you locate our stores or showing or sending you information pertaining to products or offers that are relevant to your location. You may be permitted to allow or deny such uses, but if you do deny them, we may not be able to provide you with a personalized user experience.

        Mobile

        If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile applications, services, or our service providers. We may also track and collect usage data, such as the date and time you use a mobile application to access our servers and the specific information accessed, based on your device number or other identifier. We use this information to improve our services, and provide you more relevant and personalized advertisements, services, and promotions. For example, precise geo-location can be used to identify your device’s latitude and longitude or your device’s location capabilities (e.g., GPS or Wi-Fi) to help you find nearby stores.

        We may provide in-store technologies to help personalize and improve your shopping experience. These technologies may require the collection of certain information about your mobile device, such as your precise location or MAC address or other device identification information. You may also be able to submit personal details for increased levels of personalization, such as your interests, shopping preferences, and sizing information.

        Analytics

        Analytics services such as Adobe Analytics and Google Analytics provide services that analyze information regarding visits to our websites and mobile applications. They use cookies, web beacons, and other tracking mechanisms to collect this information.

        Aggregated Information

        We may collect and use aggregated personal information, which does not personally identify you. For example, we may calculate the percentage of our site users who have a particular zip code. In the course of aggregating data, we may combine third party data with yours and that of other users.

        CROSS-DEVICE IDENTIFICATION

        If you use multiple devices to access the Site, we may acquire and utilize capabilities that link your various devices so that content you access on one device can result in relevant advertising on another device. Information we have collected from your different devices may be combined with other information you have provided us. We may use such information to help provide more tailored experiences and consistent services and experiences across all of your devices as explained in this Privacy Policy. We also may use this information to prevent fraud, such as by identifying when your account is accessed from an unfamiliar device.

        BEHAVIORAL/TARGETED ADVERTISING

        We use our own cookies or that of others to help determine which of our ads are shown to you on other websites.

        We work with third-party companies that use their tracking technologies (including cookies and pixel tags) on our websites in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information over time about your activity on our sites and other sites and your interaction with our advertising and other communications and use this information to determine which ads you see on third-party websites and applications. These technologies and the information collected about you may also be used to track your activity across multiple devices.

        For more information about these practices and to understand your options including how to opt out of receiving these tailored advertisements, please visit https://www.aboutads.info. You may also email us at cs@velvetbygrahamspencer.com with any questions regarding your privacy and other concerns with your online experience.

        Please note that even if you opt-out, these tracking technologies may still collect data and you will still see ads, but they will not be targeted based upon the information collected through these tracking technologies.

        We may also work with third parties (such as Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can usually opt out by changing your account settings or preferences on such platforms.

        PROMOTIONAL COMMUNICATIONS

        You may opt out of receiving promotional communications from us at any time by clicking the Unsubscribe button on the Site or an Unsubscribe link in a promotional email or by sending a request to unsubscribe to our offices via email at cs@velvetbygrahamspencer.com.

        Please note that “opting-out” of receiving promotional emails will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. We may continue to send you non-promotional emails, such as those about your account or our ongoing business relations.

        CALIFORNIA RESIDENTS

        Residents of California have additional rights. Click here to learn more.

        ACCESS AND UPDATE YOUR INFORMATION

        In order to keep your personal information accurate and complete, you can access or update some of it in the following ways:

        • Review and update your account information, including contact, billing, and shipping information, by logging into your Velvet account
        • Email cs@velvetbygrahamspencer.com with your current contact information and the personal information you would like to access. We will provide you with personal information requested if reasonably available, or will describe the types of personal information we typically collect.

        SECURITY OF YOUR INFORMATION

        We maintain physical, electronic, contractual, and administrative safeguards to protect your personal information. When we or our service partners collect or transmit sensitive information such as a credit or debit card number, industry standard methods are used to protect that information. However, you are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

        CHILDREN’S PERSONAL INFORMATION

        Our Site is not directed toward children under the age of 13. Furthermore, we do not knowingly collect any personal data from children under the age of 13. The children's products that we offer for sale on our Site is intended for purchase by adults only. No one under the age of 13 should provide any personal data on our Site and/or at our stores. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian email us at cs@velvetbygrahamspencer.com.

        UPDATES TO PRIVACY POLICY

        As we continue to offer you new and different types of content and services, we may modify our information collection, use, or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy statement.

        STORAGE AND TRANSFER OF INFORMATION

        This Site is operated by Velvet from our offices in California, USA, for users in the United States.  Information will stored in the United States.  Those who choose to access this Site from other countries or territories do so at their own risk and please take note that information we collect from you may be transferred to and processed in the United States where the applicable privacy protections may not be as comprehensive as those of your country of residence or citizenship.  By providing us with any information, you consent to your information being transferred to and processed in the United States.

        YOUR CHOICES

        Subject to the terms of this Privacy Policy, and in addition to any other rights available to you under applicable law (for example, the CCPA for California residents), you may:

        • Deactivate your account
        • Update and correct your personal information
        • Stop receiving marketing materials including by email, direct mail, or phone
        • Opt out of the sale of personal information

         To do any of the above, please contact us by any of the following methods:

        • Submit your request and provide your contact information through one of the methods listed below under “COMMENTS.”
        • Follow the directions in a marketing email, direct mail, or mobile communication that you receive from us.
        • Follow the “CCPA/Privacy Rights Request Form” link on our home page.
        • With respect to text messages from Velvet, text the word STOP to 855-756-0366, at any time or reply STOP to any of the text messages you have received from Velvet.  After texting STOP to 855-756-0366, you will receive one additional message confirming that your request has been processed. 

        COMMENTS

        If you have any questions or concerns about privacy-related issues, please contact us by email at cs@velvetbygrahamspencer.com or by First Class mail at Velvet, LLC, ATTN.: Finance Department, 3961 Landmark Street, Culver City, CA 90232.

        Thanks and enjoy the Site.

        Effective April 9, 2024